Post by account_disabled on Mar 4, 2024 22:46:19 GMT -7
Veronica Casas Categories Online communication , Video marketing 7 steps to create a social media video strategySince the beginning of this blog we have emphasized the importance of content for any marketing strategy. We are sorry, but once again we are going to do it again, since, today, content is still king. However, this content can have many surnames, and at this moment audiovisual content is crowned as the favorite. Confinement and the current situation have had a lot to do with the increase in video consumption in our country, the figures speak for themselves: according to Comscore, last December each Spaniard spent an average of 47 minutes a day watching videos on Internet, seven minutes more than in the same period in 2019.
Yes, we all know that platforms like Netflix are rubbing their hands while you read this, but did you know that 55% of the audiovisual content consumed are short videos, even surpassing the consumption of episodes of series? Companies are jumping on the audiovisual bandwagon with video marketing strategies : a total of 87% of brands, as shown in a BTC Users Number Data recent Hubspot study. So yes, it's quite likely that your competitors are already using video in their content strategy. Today we are going to give you 7 guidelines so that you are not left behind and can launch your video strategy for social networks as soon as possible and you can check your own figures: 1. Set goals for your social media video strategy The beginning of any content strategy for social networks is knowing what its purpose will be. What do you want to achieve? Where in the conversion funnel will these videos fall? We recommend that you do not try to cover too many goals at the same time.
Some examples of video marketing goals would be to raise brand awareness, promote a specific product, or help a potential customer make a purchasing decision. Whatever your objective is, don't forget that it is SMART, that is, it is specific, measurable, achievable, relevant and limited in time. 2. Choose the type of videos There are many types of social media videos with different purposes to support your overall content strategy. Determining which one works best for your brand is an important step in your social media video strategy: Educational: These are informative videos and can also help create brand awareness for new customers. The tone may be more or less formal, but they always position the brand as an expert in a field. They are also very useful for active clients or for leads who are very advanced in the conversion funnel, with more technical guides and tips to get the most out of the product.
Yes, we all know that platforms like Netflix are rubbing their hands while you read this, but did you know that 55% of the audiovisual content consumed are short videos, even surpassing the consumption of episodes of series? Companies are jumping on the audiovisual bandwagon with video marketing strategies : a total of 87% of brands, as shown in a BTC Users Number Data recent Hubspot study. So yes, it's quite likely that your competitors are already using video in their content strategy. Today we are going to give you 7 guidelines so that you are not left behind and can launch your video strategy for social networks as soon as possible and you can check your own figures: 1. Set goals for your social media video strategy The beginning of any content strategy for social networks is knowing what its purpose will be. What do you want to achieve? Where in the conversion funnel will these videos fall? We recommend that you do not try to cover too many goals at the same time.
Some examples of video marketing goals would be to raise brand awareness, promote a specific product, or help a potential customer make a purchasing decision. Whatever your objective is, don't forget that it is SMART, that is, it is specific, measurable, achievable, relevant and limited in time. 2. Choose the type of videos There are many types of social media videos with different purposes to support your overall content strategy. Determining which one works best for your brand is an important step in your social media video strategy: Educational: These are informative videos and can also help create brand awareness for new customers. The tone may be more or less formal, but they always position the brand as an expert in a field. They are also very useful for active clients or for leads who are very advanced in the conversion funnel, with more technical guides and tips to get the most out of the product.