Cannes Lions 2020 – Report of the Decade

Every year, over the course of a week, the " Cannes Lions " festival takes place , where themes relating to the world of advertising and creativity play the leading role . The reins of the event are governed by a jury of industry experts who, following criteria such as innovation, creativity and execution , assign the much acclaimed statuettes to the brands and/or agencies that have stood out the most for the creation of revolutionary and innovative advertising . Like most events and fairs, the Cannes Lions festival was first postponed and then canceled due to the mandatory anti-gathering measures adopted to combat the Covid-19 pandemic. Who, if not the Lions, could turn a critical situation into an Event!? In fact, at the dawn of the new decade, the Cannes Lions took the opportunity to stop, analyze and evaluate the work produced on a global scale in the last ten years. Therefore the classic seven days during which a focus was developed on the campaigns, carried out by numerous brands and communication agencies, were transformed into a global streaming event where the last decade of work was the subject of comparison and common discussion.

The collective debate focused on the in-depth analysis Paraguay Phone Number and development of eight themes , linked to the most critical areas of branded marketing and brand communication : specifically, the selected themes subject to comparison are reported below. For some, the link to the report of the individual topics is also available, a report whose reading is highly recommended to have an exhaustive and clear vision of the topics covered. 2020 Content Themes Creativity is the business growth engine : the role creativity plays in driving non-incremental business growth, the function of the marketer and how it must evolve in the contemporary organization of the sector. Link to the report. Let's get back to the brand : how can we use creativity to build valid brands in the long term and how does a modern brand look and distinguish itself today? Link to the report. Looking to 2030: making your business future-fit : the measures and measures that agencies, brands and companies in the sector must adopt now to be able to adapt to the future market. Link to the report. Applied creativity: when data, tech and ideas collide : how creativity can be enhanced by the intelligent and targeted use of technology and data. Link to the report. Creative disruption in commerce : The essential role creativity plays in differentiating your commerce experience from a crowd of competitors.



Storytelling at scale : the need to tailor formats. Currently, brands that want to gain visibility must focus on content that directly entertains and involves the consumer on issues in which he or she can identify and reflect. Your brand is my experience : Today more than yesterday the brand and the experience that it can provide to the consumer are the same thing. In fact, it is crucial to create touchpoints that provide rich and full interactions, which convey to the consumer the character and essential traits of the brand at every stage of the purchasing journey. Post-purpose: brand accountability and activism : How the world's largest companies and agencies are helping address some of today's biggest issues, including climate change, social inequality, arms control, and hunger. Creativity Report of the Decade Lions Creativity Report of the Decade Simon Cook, CEO of Cannes Lions, highlighted how “…as we enter a new decade, it is important to reflect on the body of work that serves as our creative foundation. The training work will constitute the benchmark for the ten years to come. The Lions Creativity Report of the Decade provides important insights and recognizes world-class creative companies that have consistently championed creative excellence – adapting, evolving and innovating year after year.