Post by heycrush5500 on Jan 18, 2024 3:52:39 GMT -7
The travel (and tourism) industry has been and will continue to be (for a long time) one of the most affected during the coronavirus pandemic . With many flights already grounded and holidays/events postponed or even cancelled, the travel industry is facing its most difficult and complicated challenge to date. Here are my tips for those working in the travel sector or with travel companies. We are applying them ourselves for a client of ours and we hope they can be useful to some of you: taller-Google-AdWords-51.
Work on the brand Investing in acquisitions is not appropriate at the moment, especially on the latent demand side, both because of uncertainty (when will we be able to travel again?) and Special Database fear (people have other things on their minds). The objective of these actions is to ensure that the brand is perceived as: Participating in the collective moment. Active in providing support to its users (including morale). Committed to building positive communication that puts people at ease. A good brand at this stage can allow us to: Be remembered by our potential users/customers. People aren't traveling today, but they will travel as soon as possible, so being memorable means increasing the chances that they will come back to you when needed.
Increase brand reputation by generating engagement (aka customizing your audience) and strengthening the relationship with our users. 2. Don't abandon conversion campaigns completely (but be careful with placements) If it is true that this is not the time to invest in acquisitions, it has not been said that we cannot work on conversions anyway. In my opinion, it is not appropriate to completely 'separate' campaigns that work on conversions, especially for conscious demand and if you can offer attractive refund guarantees to users. Clearly, messages must be created ad hoc and budgets must be adjusted (constantly). 3. Improve customer service Right now there are many more users who need answers than those who want a deal, you should absolutely focus on strengthening your customer service (even at the expense of marketing if necessary).
Work on the brand Investing in acquisitions is not appropriate at the moment, especially on the latent demand side, both because of uncertainty (when will we be able to travel again?) and Special Database fear (people have other things on their minds). The objective of these actions is to ensure that the brand is perceived as: Participating in the collective moment. Active in providing support to its users (including morale). Committed to building positive communication that puts people at ease. A good brand at this stage can allow us to: Be remembered by our potential users/customers. People aren't traveling today, but they will travel as soon as possible, so being memorable means increasing the chances that they will come back to you when needed.
Increase brand reputation by generating engagement (aka customizing your audience) and strengthening the relationship with our users. 2. Don't abandon conversion campaigns completely (but be careful with placements) If it is true that this is not the time to invest in acquisitions, it has not been said that we cannot work on conversions anyway. In my opinion, it is not appropriate to completely 'separate' campaigns that work on conversions, especially for conscious demand and if you can offer attractive refund guarantees to users. Clearly, messages must be created ad hoc and budgets must be adjusted (constantly). 3. Improve customer service Right now there are many more users who need answers than those who want a deal, you should absolutely focus on strengthening your customer service (even at the expense of marketing if necessary).